Digestible Digital Marketing Bytes
Actionable tips to increase your reach, revenue and relationships and grow your business.
What SEO CAN do for you?
Hi Reader, SEO: you know you should have it but don't may not know how to do it, and exactly what it does for your business? Spoiler: It will not skyrocket you to the top of the Google search results. It is the foundation of your website because it has components in the back (tech) setup of your website and guidelines for the copy and formatting on the front end of your website. It will move you up in the search over time because it tells search engines who you are and what you do. Want to...
Do you know the difference between marketing and sales?
Hi Reader, As solopreneurs, we often wear all the hats - especially when it comes to marketing and sales. It's easy to think of them as the same, but each one has a different role. Marketing is everything you do to attract leads - it's about creating awareness, building trust, and showcasing your expertise. Think of it like planting seeds 🌱 Your website, social media, blogs, and emails? All marketing. They set the stage for a potential customer to say, "I want to learn more." Sales, on the...
How do you get clients?
Hi Reader, Do you know where you get your clients from? Make a list of your current and past clients over the last 3 months. Next to each one write how you got them. These are the initial sources of my conversions from the last 6 months. LinkedIn Speaking / Training In-person networking Logic would tell me that those are the channels I should focus on and forget about the rest. 🧐🧐 Logic would be wrong because the reason why each of these channels has been successful is because of the...
What if your social media account gets hacked?
Hi Reader, People's social media accounts get shut down! You have heard the stories and maybe it has happened to you. 99% of the time you didn't do anything "wrong" 😩 and you have to start from scratch. This is the price we pay when we are at the mercy of platforms, algorithms, and hackers. It's one reason why you need to have owned assets. Owned assets are digital properties, platforms, and resources that a brand has complete creative and technical control over. Examples: Your website, email...
Are You Lying to Yourself?
Hi Reader, You probably aren't even conscious that you're doing it! Do you ever tell yourself you should be further ahead in your business than you are? Do you tell yourself you aren't doing enough? Most of the time we are saying this to ourselves based on what others are doing, and the success they are having. These are lies. It's like when a biz bestie tells you they have 15,000 connections and you have 500. You might immediately think, "I am doing something wrong" or "I will never get...
LinkedIn Hack to save you time
Hi Reader, One of my LinkedIn strategies is to engage with the content of others by commenting on their posts. This serves three purposes: I am building relationships by engaging with someone's content consistently. Commenting, reposting, and sharing hold the most weight when it comes to the algorithm. You want people to do this with your posts so you get greater impressions. It's a quid pro quo if you will. Commenting gives you visibility and will bring people to your profile to follow or...
Should they stay or should they go?
Hi Reader, We are on our last day of vacation in Spain and I am worn out, in a good way. Tomorrow we fly back and I am thinking about my business priorities for the next 30 days. I need to make some updates to my website. Are you getting conversions from your website? That is data. If you are getting visitors to your website but they are leaving your page quickly or aren't taking any action then you need to look at your webpage copy. Is your messaging clear? The first page that people visit...
Keywords ARE how they will find you
Hi Reader, Do you remember Hansel & Gretel? They went off galavanting and left a trail of breadcrumbs to find their way back home. The birds ate the breadcrumbs and you know the rest. Your website is your home, and keywords are a much better alternative to breadcrumbs. Keywords lead people to you. They let search engines know who you are and what you do so they can take a quick link right to you. How do you pick keywords? Think about your ideal client's pain points and what they might search...
How to Promote Your Services on LinkedIn
Hi Reader, Happy Friday! I am rested and relaxed after beach time with my sister and brother. And that leads to reflection😎 LinkedIn reflection. What is going well, and where can I grow? The good news is that I started posting just one more day a week in June from 3 to 4. The results are that my impressions have almost doubled! That means more people who see my posts, and consequently, more people interact with my posts, giving me more opportunities to start conversations. And that is where...
How to NOT work on the weekends
Hi Reader, The weekends feel so good this summer. It has taken me 3 years of entrepreneurship to stop working on the weekends. Fifteen years of teaching had that deeply ingrained, and even though I left teaching to have more time I continued to work on the weekends, it was a habit - until just a few months ago. There is always something to be done when you own your own business, and working on the weekends or late at night is justifiable because it's YOUR business. But burnout is no joke and...
Actionable tips to increase your reach, revenue and relationships and grow your business.