Hi Reader,
People's social media accounts get shut down! You have heard the stories and maybe it has happened to you. 99% of the time you didn't do anything "wrong" π© and you have to start from scratch.
This is the price we pay when we are at the mercy of platforms, algorithms, and hackers. It's one reason why you need to have owned assets. Owned assets are digital properties, platforms, and resources that a brand has complete creative and technical control over.
Examples: Your website, email newsletter, opt-ins, digital resources, blogs, and podcasts.
Another reason to have owned assets is that this is where you provide value and resources that create lasting, authentic relationships. You can do this with social media, but again, that account could go π¨ and then you lose that audience and have to start over.
The idea here is simple -- get started creating owned assets and growing an email list as soon as possible.
Take Action - create a plan for an owned asset. If you already have one or maybe more than one are they doing what you need them to do? Look at the dataπ
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