Hi Reader,
We can all use a quick win, especially when it comes to SEO, which is a long game. A Frequently Asked Questions or FAQ page is a powerhouse.
An FAQ page provides short answers to common questions your potential clients might have. This is a natural opportunity to include relevant keywords and phrases that you want to rank for. Your site's authority and trustworthiness are enhanced when users are consuming information and using you as a resource.
Bounce rate is when someone goes to your site and clicks off quickly showing that they didn't find what they were looking for. This sends a negative signal to Google. An FAQ page can reduce bounce rates by providing quick answers, keeping visitors engaged, and encouraging them to explore further. This extended engagement sends positive signals to search engines, indicating that your site is valuable and worth ranking higher.
Sound interesting? As far as adding web pages to your site this is straightforward. It is simply questions and answers. When doing keyword research you start by thinking about the questions that you can be the answer for, same here. What questions could you answer for your site visitors? Don't overcomplicate it. Here are some ideas.
- What services do you offer?
- What is (fill in your area of expertise)?
- How does X work?
- What can I expect from X?
- Do you offer X?
- How do I know which service is right for me?
- How do I get started?
- Why should I choose X?
Focus on providing value and taking advantage of the opportunity to increase your SEO.
I am doing a happy dance because the word count is 252, well under 300 - keeping it short and actionable - you know what you need to do. ๐
Want more than tips?
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