Hi Reader,

Your call to action or CTA is arguably one of the most important parts of your marketing design and copy. This is where you tell your prospects what you want them to do.

Confused people don't buy. It is easy to want to put it all out there because someone may want your download, or to book a call or maybe at least they will subscribe or they could go to your podcast, or should they be making a purchase? Do not chase people away because they don't know what step to take. Pick the one thing you want them to do.

Make your button stand out by leaving white space around it, using contrasting colors to make it pop, and adding a drop shadow. You want the text on your button to be clear and easily readable so use a simple font.

What should your button say?

1. Instead of "learn more" say "show me more"- a little trick to make the action more effortless.
2. Have your text complete this sentence "I want to..." get more clients😀
3. Add a nudge by ending with a word like "now."

And don't forget to test your button to make sure it works!

P.S. I am putting my money where my mouth is.

​www.sophiavegadigitalmarketing.com​

1294 Smoky Loop Rd. , New Braunfels, TX 78132
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